For the past week, the internet has been a-buzz about the trailer for the highly anticipated new science fiction/horror flick Apollo 18, made by Dimension which claims to include found footage of a secret moon landing in 1973. In its first six days, the trailer was viewed a colossal 4.3 million times. “Found-footage” films seem to gaining traction and seem like valuable investments for studios these days given the recent successes like “Cloverfield” and “Paranormal activity”. “People intrinsically know there are secrets being held from us,” explains Dimension head Bob Weinstein. “Look at WikiLeaks: There are secrets that are really true to the world. It’s not bogus.” Weinstein also recoils at the idea that Apollo 18 is a work of fiction. “We didn’t shoot anything,” he says. “We found it!”
Dimension will be taking advantage of social media and the internet for their marketing campaign for this film – a first for them given “The traditional way has always been television” Indicated Weinstein. The indie studio’s marketing executive, Bladimiar Norman, advises eager fans to continue to play close attention in the weeks leading up to the film’s April 22 release. “We’re about to take this up a notch and really have fun with this audience,” Norman stated. In fact, he even revealed the film has a secret website (Click here) where fans can access bonus material. In the meantime, enjoy the trailer – I can’t wait for this one
